It's all about the booking of someone. If Zack Ryder goes heel and still loses, does it matter? Same thing with Kofi Kingston. Plus, it's that whole idea that if someone isn't getting over, they have to turn heel. What if Orton turns heel, and is STILL bland? Then what has to happen with him?
I don't even see where Orton could go as a heel. Face him off against John Cena again? If he gets pushed into the WHC picture, that would probably turn Ziggler face, which I would be all right with. I think Ziggler and Orton do have a good connection, and that could be a feud to go after. Sheamus and Orton is probably the most likely. You've had them team up now, and align with one another, but obviously Orton could screw up and that would anger Sheamus and they could split. But even then, where does that feud go? I don't see the booking of Orton, and I just don't know heel or face where he can go.
Your booking idea for Randy Orton?